“The Give Way to Ambulance Campaign”
“With the increasing traffic on the roads, ambulances have a tough task in taking the patients to hospitals on time. The campaign would emphasize that other motorists must move left making way for the ambulance on hearing the siren. A survey conducted by it revealed that nearly 18,000 patients who are transported in ambulances every year could be saved from medical complications if the vehicles could reach hospitals faster.
We plan to educate and remind people through
- Online campaigns
- Write-ups, Posters
- Bumper Stickers
- Awareness at Traffic Signals
- Street plays
- Geo – Ads
- Social Media (Facebook, Linked in, Twitter, Orkut)
- Other media
We have already received a confirmation of tie up with Bangalore Traffic Police and are awaiting a reply from the Transport Department, Government of Karnataka.
The campaign would also try to inculcate habit of adhering to the traffic rules among motorists. Ambulance drivers must also be educated not to misuse the vehicles, we propose to Have Online Quizzes also.